Not long ago, the idea of having a website meant that you were ahead of the curve; you were on the cutting edge of business; this was before websites were standard. Companies that didn't fully understand how a website could help them stood idly, maintaining their old methods of branding until the competitive market forced them to join the World Wide Web. Now, a web address is as important to your marketing as your logo.
Fast forward to today and we find history repeating itself, but this time, the new kid on the block's name is Social Media.
Despite the fast growing popularity of the Internet, advertising through television and radio are still extremely powerful ways to reach broad audiences. Not only can you reach a large amount of potential customers, but with all the different television and music genres offered, you can choose to target a specific audience as well. The average person spends 4 and a half hours watching television a day, and 95% listen to the radio weekly.
How you represent yourself is extremely important, and it's no different for your company. The image of your brand is how you attract new customers, and maintain loyal ones. Having a brand story and history becomes associated with reliability and can create a bond with consumers that will turn them into repeat customers.
85% of buyers will do some type of research before making a purchase. When your company is among this search, you want to not only set yourself apart from the competitors, but appeal to a wide variety of people. Your image must be protected so that the customer is confident in choosing you, and will go on to recommend it.
It is impossible for you to physically meet with every single person you would like to in order to brand your company. That's why it is so important to not only have a website to reach those people, but to have a professional and creative website that is the face of your business.
The average person spends 14 hours of personal time a week online, and that's not including email. They are browsing all there is to offer, and if your site isn't up to par, the competitor's is just a click away. An attractive and alluring site needs to support your brand image but also needs to rank with search engines so you aren't lost amongst a sea of others.
Media buying in general terms is the best possible placement and price of media 'real-estate' in a respective media. The ultimate goal is to ensure the best possible value for you balanced with the best possible placement to reach the customer.
The proper use of Media Buying as an advertising tool will ensure you are reaching your key demographic. We make sure you are focusing your media on the appropriate audience, in order to make sure you create a return on your investment.