Today it's new, tomorrow it's a business standard. That's how we now look back at things like email and websites, and it's only a matter of time before Social Media joins the list. The busy business world is rapidly looking for a way to keep their audience at their fingertips 24 hours a day. The answer is Social Media.
Websites such as Facebook, Twitter and Linked-In have replaced direct mail to become fast and direct ways to reach your key demographic and have it be passed on to others. Aside from the benefit of saving postage and printing costs for direct mail, Social Media is at a huge advantage by having the ability to go 'viral', meaning it could be passed on indefinitely until it reaches more people than you could possibly imagine. Taking advantage of these great networking tools is a great way to grow your business, however simply having a Facebook page is not enough. Utilizing these 'social' media tools to their full potential means actually being social and finding a unique way to engage your audience.
You may wonder if you already have a functional website, then why would you need to explore Social Media?